According to a report published at eBrandz.com Google has begun displaying Twitter’s Promoted Tweets in its real time search. Promoted Tweets is Twitter’s answer to How-are-we-going-to-earn-enough-money-to-pay-for-this-service? They are the equivalent (sort of) of Google Adwords.
Google has already been displaying some ordinary tweets in regular SERPs pages, and now Promoted Tweets will start to appear there too. These will not be ”legitimate” organic search results. They will be kind of like Adwords-lite. Google and Twitter will split the revenue. So Google has an incentive to show lots of them.
For now Promoted Tweets will basically be ads from major brands like Starbucks, Verizon and AT&T, but you can be sure there will be lots more coming.
This is just another step in the corporatization of Google (and Twitter). The little guy who made (and continues to make) these services successful will eventually be shunted aside by large corporations hogging the prime real estate, simply because they can buy whatever placement they want.
Read more here:
Twitter’s Promoted Tweets To Appear In Google’s Real-Time SERPs
