from Rick Hendershot at Linknet Promotions Inc.

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- Email Marketing Insider Information
- Linknet Marketing Forum - Valuable Information Revealed
- Social Networking Promotional Opportunities
- What is Your Marketing Problem?

You can tell from the shorter days and cooler nights that our beautiful summer is gradually coming to a close. That must mean it's time to get back to the regular routine - although I'm sure not many of you have been taking it too easy over the last few months.

This week I want to talk a bit about two things I've been doing a lot of experimenting with lately - Email Marketing and Social Networking or what is known in some circles as "Web 2.0"

Can Email Marketing Work for You?

Now quick, tell me - What is the best way to get in touch with your customers and prospects? Email, right? So why do so many of us in business do such a lousy job of keeping in touch using this powerful medium?

Yes, it's true that Email has its problems. But isn't it also true that most of your online business is conducted by Email? Certainly is in my case. I'd be sunk without it.

The big question is, can Email marketing be used to sell your products?

In short, the answer is almost always "yes", but it takes a fair bit of imagination and experimentation to figure out how.

Linknet Marketing Forum

Lots of people have tackled this issue already and I've been pulling some of this material together at The Linknet Marketing Forum. One of the items I'm featuring right now is a series of taped conversations between Frank Garon and Joel Christopher where they discuss their Email marketing strategies - in particular, how to build your Email list.

Let me warn you, this is a very long series of conversations, but it is well worth listening to if you want to learn something about successful Email marketing. This series of recordings is normally reserved for Platinum members, but for the next little while we're opening it up to all "fre*e" members as well.

If you haven't already joined the LM Forum, the link below will take you to the sign up page where you can join for fre*e. We will be adding all sorts of marketing material, including articles, audio recordings, and videos about various types of online marketing, so it is well worth joining.

Join the Linknet Marketing Forum for Fr*ee Right Now

Social Networking - Fr*e*e Advertising & More

What is a "social networking" site? It is any site where a group of people come together around a specific theme and interact with each other. Blogs allow interaction (readers can comment) so that makes them a type of social networking site. Forums are also interactive, so that makes them social networking sites too.

But the sites that have attracted the most attention are ones like MySpace, Youtube, Wikipedia, or Squidoo. These are all quite different, but what they share in common is a community of members who create new content and have input into content posted by other members.

Most do not allow commercial or promotional content. But here are three "social networking" sites that will tolerate a certain amount of self-promotion, and are worth looking at.

Craig's List - This is the largest classified ad site on the web. Before trying to use it to market your products, have a look at this report. You might also want to purchase these Craig's List videos describing exactly how to do it. (Recommended)

LinkedIn - This site caters to professionals, mid level executives, marketing people and general up-and-comers. It features a fre*e exchange of information, contacts, advice etc. You can build "communities" and have direct correspondence with other members who you might partner with or sell things to. The "Answers" section allows you to respond to questions asked by other members. Go to the trouble of supplying some answers and you might pick up some leads.

BetterThanBackLinks.com - This is a members-only blog site - which means that you can purchase the opportunity to create a relatively high profile blog and promote your products and services. I have a blog on this site and will be reporting on its effectiveness as time goes by.

What is Your Marketing Problem?

Remember, if you have an online marketing problem or question ask it here, and we may feature your question in a future issue of The Linknet Letter.

Till next time,

Rick Hendershot
www.linknetforum.com

The Linknet Letter
Linknet Promotions Inc.
1030 Northfield Dr. E.
Conestogo, Ontario, Canada N0B 1N0
Toll free North America - 888-893-0638

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