Article Marketing - Members Area
Get Immediate Traffic with This Article Strategy
by Rick Hendershot, Linknet Marketing Forum
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We usually think of article writing and distribution as a longer term strategy. But here is a way to leverage your article writing talents to get (almost) immediate traffic. |
I just have to mention an article written by Noel Swanson of Unique Article
Wizard in which he outlines some tactics for getting significant immediate
traffic from article writing. It's lesson 3 in his "Stealth Marketing Tactic"
e-course.
The strategy is a departure from the normal way most article
marketers now use articles. It involves targeting a small number of actual ezine
publishers - ones who are reaching the niche you are after. The object is to get
your article published in these ezines - not just in a few hundred article
directories, but in a number of ezines that are being sent out on a regular
basis to the publisher's list of subscribers. That way you reach your target
market directly.
To summarize, Noel says:
- Write a great article with unique content
- Make it as easy as possible to publish (he offers a formatting guide)
- Find some ezine publishers who are likely to publish your article
- Send a personal email message to them offering your article
- Make sure to read some issues of their ezine so you can say nice things like
"I really enjoyed your article on blah, blah, blah."
- Offer to sign them up for your affiliate program if you have one
- Give them a better affiliate commission than your standard rate
- Send these personalized email messages out and track the results carefully.
And here is something I would add:
- Offer to give them a unique version that will only be published in their ezine.
All you have to do is give it a unique title and do some rewording in each
paragraph.
Noel's article also contains many more useful suggestions. I suspect if you
follow this formula carefully, you will:
a. Get your article published in some ezines with large readership
b. Get significant immediate traffic
c. Get much more traffic than by submitting your article to hundreds of websites
where it will get buried with thousands of others.
Article Writing and Distribution on Steroids
At the same time as trying the "direct" approach mentioned above, you should
also kick your article marketing program up a notch by using Unique Article
Wizard. Article distribution is still an excellent way to get hundreds of links.
But with most ordinary article distribution systems the impact of your articles
is being dampened by the duplicate content "penalty" applied by the search
engines.
Having all those duplicate articles out there is not nearly as effective as if each of your articles was a unique. Normally when the search engines find hundreds of copies of the same article they only give you link credit for a few of them. But if all your articles are truly unique you stand a much better chance of getting link credit from all of them because they are all recognized as different articles.
This is exactly what Unique Article Wizard can do for you. It
will distribute your article to hundreds of sites and it will generate a unique
version of your article for each submission.
Go here for more information about Unique Article Wizard
Rick Hendershot
www.linknetforum.com
www.click-partners.com
